Santen Grows with You Campaign
Multi-Channel Business launched a regional integrated marketing campaign that targets consumers, pharmacists and optometrists. Focuses on a patient centric messaging to create motivated consumers, strengthen consumer self-identification and the association of a life phase with a Santen product via story telling technique.
The objective of the campaign is to
- Increase brand awareness
- Communication Santen OTC Dry Eye benefits
- Drive brand recommendation communicate from pharmacists optometrist
The campaign deliverables include videos for Facebook, Instagram, In-store displays, E-leave behind materials and E-details aid
Aligned patient segments in each respective countries