Santen Grows with You Campaign

Multi-Channel Business launched a regional integrated marketing campaign that targets consumers, pharmacists and optometrists. Focuses on a patient centric messaging to create motivated consumers, strengthen consumer self-identification and the association of a life phase with a Santen product via story telling technique.

The objective of the campaign is to

• Increase brand awareness
• Communication Santen OTC Dry Eye benefits
• Drive brand recommendation communicate from pharmacists optometrist

The campaign deliverables include videos for Facebook, Instagram, In-store displays, E-leave behind materials and E-details aid

Aligned patient segments in each respective countries